Berkshire Hathaway’s Charlie Munger observed,“Show me the incentives, and I’ll show you the outcome. Charlie’s insight captures the crossroads at which Jackson Hole finds itself. 

Jackson Hole faces increasingly complex responsibilities—balancing marketing and management, sales and sustainability, and inspiration and education while reconciling RevPar with resident sentiment, enplanements with emissions, brand health with environmental health, Old West with New West. 

The existing patchwork of a part-time volunteer board, independent contractors, and parceled-out programs has reached its natural limits. This model no longer serves the complexity or urgency of the destination community’s shared goals.

We envision a future in which Teton County’s stakeholders—including residents, businesses, public land managers, resorts, conservationists, hospitality providers, cultural institutions, and local government—collaborate around shared incentives and outcomes.

This means travel and tourism that celebrates and protects natural and cultural treasures, fosters community well-being, enables active travel and tourism industry commerce, and enhances the visitor experience. Together, we can redefine what it means to be a world-class destination, where success is measured in economic terms and the quality of life we sustain.

Yet, misaligned or isolated incentives threaten to undermine progress. Disparate missions, overlapping mandates, and outdated models risk putting stakeholders at cross-purposes, fostering inefficient fragmentation instead of cohesive alignment. 

Without a clear, consistent, and collaborative approach, we face growing challenges of coordination, declining experiences for both travelers and residents, and an unsustainable strain on the natural and human resources that make Jackson Hole unique.

Through the Sustainable Destination Management Plan (SDMP), and the Destination Stewardship Council (DSC), we have laid the foundation: an “all-lands, all-hands” approach that values collaboration, transparency, and stewardship in the pursuit of economic health, community vitality, and environmental stewardship.

This is the vision of the Jackson Hole Destination Alliance (JHDA). As a destination stewardship organization, JHDA will align stakeholders around shared incentives, integrating community vitality, environmental resilience, and economic health.

JHDA represents a comprehensive management approach that connects all stakeholders to collaboratively manage Jackson Hole as both a destination and a community. We seek to deliver not just on the ambitious goals of the SDMP but to set a new standard for destination management, driven by integrity, vision, respect for history, and a deep commitment to Jackson Hole’s future.

We invite those who share this commitment to join us in shaping the board of JHDA—bringing together diverse perspectives to guide this transformative effort. Together, we can create incentives that lead to outcomes worthy of the unmatched beauty and spirit of Jackson Hole.

Our Focus

To balance community vitality, environment resilience, and economic health through collaborative destination stewardship

Leadership

JHDA is a local, mission-driven 501 (c)(3) non-profit with local, state, regional, and global sustainable destination marketing and management experience.

Mike Geraci

Chair

Mike is a brand strategist and creative leader with expertise in tourism, conservation, and outdoor industries. He has led marketing, brand strategy, and public relations initiatives for organizations including Montana Travel & Tourism, The Wilderness Society, The Nature Conservancy, and Orvis. As a partner at DRMG and founder of Geraci & Co., he has helped businesses and nonprofits clarify their messaging, engage audiences, and drive meaningful impact. With a background spanning agency leadership, content strategy, and digital media, Mike brings a unique ability to connect brand narratives with market demand and community values.

Erik Dombroski

Treasurer

With more than 21 years of experience in sales, marketing, and hospitality operations, Erik has held leadership roles with Noble House Hotels & Resorts, MetWest Terra Hospitality, Rock Resorts, and currently The Yarrow Group. As Vice President of Sales & Marketing at The Yarrow Group, he oversees strategic initiatives, revenue growth, and property development. Erik also served as President of the Wyoming Hospitality and Travel Coalition and as Chairman of the Jackson Hole Travel & Tourism Joint Powers Board, bringing deep expertise in tourism strategy and community engagement.

Keith Sproule

Board Member

As Executive Director of Abercrombie & Kent Philanthropy, Keith oversees strategic investments in partner communities across A&K’s global network. His experience spans government advisory roles on three continents, joint-venture tourism in Namibia with the World Wildlife Fund, and leadership in projects from Georgia to Egypt and Saudi Arabia. A Fulbright Scholar and longtime advocate for responsible travel, Keith serves on multiple boards, including Sustainable Travel International and the Charture Institute in Jackson Hole. He is also the founder of the Bentwood Inn, a luxury lodge in Jackson Hole.